University of Baltimore
Dr. Tia C. M. Tyree is a Professor at Howard University and Program Director for the Graduate and Teaching Associates Development Program. She teaches graduate and undergraduate communications courses with a focus on strategic communications, social media and African Americans. Her research interests include hip hop, rap, reality television, film, social media as well as African-American and female representations in media. She has several published book chapters and peer-reviewed articles in journals, such as those in Women and Language; Howard Journal of Communications; Journalism: Theory, Practice & Criticism; Journal of Black Studies and the International Journal of Emergency Management. She is the author of The Interesting and Incredibly Long History of American Public Relations and coeditor of HBCU Experience – The Book, Social Media: Pedagogy and Practice as well as Social Media: Culture and Identity. She is also cofounder of the Social Media Technology Conference and Workshop, which is a conference designed to bring both professionals and academicians together to discuss cutting-edge research and trends in social media.
University of Baltimore
Morgan State University
This course is designed to provide students with the history, theory and practical uses of Integrated Strategic Communication (ISC), along with the legal and ethical issues associated with social media. This course requires students to create comprehensive ISC campaigns with an emphasis on targeted uses of social media channels and tactics.
The Capstone Communications Laboratory, known as CapComm Lab, is designed to provide an opportunity for students to gain practical experience through a course that functions like a student-run strategic communications firm. The course is taken by advertising and public relations students, and it emphasizes planning, developing, implementing and evaluating strategic campaigns for a paying client. CapComm Lab provides a rigorous professional-level challenge for students entering the business world or pursuing graduate education. CapComm Lab also provides students with the opportunity to stock their portfolios with real-world examples of their best creative works and examples of their strategic thinking skills.
Tyree, Tia C.M. (2022). #ThisIsAmerica: Rappers, Racism, and Twitter. In Roy Christopher, (Ed.), Hip-Hop Theory: Time, Technology, and the Future. MIT Press: Cambridge, MA.
Tyree, Tia C. M. & Powell, Aisha (2022). African American Women’s Representations on Television, Journal of African American Studies.
Tyree, Tia C.M. & Williams, Melvin. (2021). Black Women Rap Battles: A Textual Analysis of US Rap Diss Songs. Women and Music: A Journal of Gender and Culture, 25 (1), 64-86.
Somani, Indira & Tyree, Tia C. M. (2021). Black Broadcast Journalists: Implications of Mentorship and Race in the Newsroom, Journalism & Mass Communication Educator, 76 (2), 176-201.
Tyree, Tia C. M. (2020). (Guest Editor) African American Representation. Howard Journal of Communications, 31 (5).
Tyree, Tia C. M. (2020). African American Representation: Introduction. Howard Journal of Communications, 31(5) 411-414.
Tyree, Tia C. M. (2020). Speak up, Sis: Black Women, Race and News Coverage of the Me Too Movement. In Joan McAlister and Marnel Goins. The Routledge International Handbook of Gender and Communication.
Williams, M. & Tyree, Tia C. M. (2019). The “Un-Quiet Queen”: An Analysis of Rapper Nicki Minaj in the Fame Comic Book. In Adrienne Trier-Bieniek, (Ed.), Feminist Theory and Pop Culture. 2nd. Edition. Sense Publishers: Rotterdam, The Netherlands.
Tyree, Tia C. M. & Jones, Michelle. (2018). How Michelle Obama Uses Her Social Media Presence to Support the Black Community: An Analysis of the FLOTUS Presidential Initiatives Through the Lens of Black Feminism. Women and Language, 41(2), 7-30.
Williams, M. & Tyree, Tia C. M. (2018). How to Be a Postfeminist: A Critical Discourse Analysis of Celebrity Culture, Sexual Messages, and Feminism in Amber Rose’s How to Be a Bad Bitch. In Carol Madere, How Celebrity Lives Affect Our Own: Understanding the Impact on Americans’ Public and Private Lives, (pp. 222-249). Roman and Littlefield: Lanham, MD.
Tyree Tia C. M. (2017). Making Movie Money: A 25-Year Analysis of Rappers’ Acting Roles in Hollywood Movies. Journal of Hip Hop Studies, 4(1), 118-147.
Tyree, Tia. C. M. (2017). How Rich Media and Discussion Boards in Online Classes can foster student learning and an understanding of online social activism: a special focus on Black Lives Matter. In S. Ferris, H. Wilder & W. Paterson (Eds.), Unplugged from the classroom. Elsevier: Amsterdam.
Tyree, Tia. C. M. & Kirby, M. (2017). #THOTsBeLike: The Construction of the New Female Sexual Stereotype in Social Media. In Kehbuma Langmia & Tia Tyree, Social Media: Culture and Identity. Lexington Books: Lanham, MD.
Mills, B., Dovil, M., Williams, L. & Tyree, T. (2017). How Minorities Use Social Media During Weather Related Crises: Results of a U.S. National Weather Survey. In K. Langmia & T. Tyree (Eds.), Social Media: Culture and Identity. Lexington Books: Lanham, MD.
Tyree, Tia C. M. & Hill, M. (2016). Hurricane Katrina 10 Years Later: A Qualitative Meta Analysis of Communications and Media Studies of New Orleans’ Black Community. International Journal of Emergency Management. 12(3), 304-327.
Tyree, Tia C. M. & Williams, M. (2016). Flawless Feminist or Fallible Freak?:
An Analysis of Feminism, Empowerment and Gender in Beyoncé’s Lyrics. In Dr. Adrienne Trier-Bieniek (Ed.), The Beyoncé Effect: Essays on Sexuality, Race and Feminism. McFarland Publishing: Jefferson, North Carolina.
Tyree, Tia C. M. (2016). Potential Impact of Social Media on Media and Stranded New Orleans Residents. In Kathleen Fearn-Banks (Ed.), Crisis Communication: A Casebook Approach (5th Edition). Routledge: New York, NY
Tyree, Tia C. M. (2016). Disregarding Negative Statements about the Failures of Race-Gender Mentoring Pairings: How A White Man Can Mentor a Young Black Woman from a Bachelor’s Degree to a Ph.D. In Sonja M. Brown Givens (Ed.), Critical examinations of women of color navigating mentoring relationships. Peter Lang: New York, NY.
Tyree, Tia. C. M., (2016). Making a video and making a difference using social media: A “call to action” approach. Teaching Media Quarterly, 4(1).
Tyree, Tia. C. M. & Cathcart, C. (2016). Understanding, Celebrating and Maintaining the “HBCU Experience.” In Charles Prince and Rochelle Ford (Eds.), Setting a New Agenda for Student Engagement and Retention in Historically Black Colleges and Universities. IGI Global: Hershey, Pennsylvania.
Williams, M., Tyree, Tia C. M. & Lewis, M. (2015). My Hair Is “Layed” Like Cyberqueer: Video Blogging, Computer Cross-Dressing, and the Curious Case of Funky Dineva. Spectrum: A Journal on Black Men. 3(2), 1-24
Tyree, Tia C. M. & Jones, M. (2015). The “Adored” Woman in Rap: An Analysis of the Presence of Philogyny in Rap Music. Women’s Studies. 44(1), 54-83.
Williams, M. & Tyree, Tia C. M. (2015). The “Un-Quiet Queen”: An Analysis of Rapper Nicki Minaj in the Fame Comic Book. In Adrienne Trier-Bieniek, (Ed.), Feminist Theory and Pop Culture. Sense Publishers: Rotterdam, The Netherlands.
Tyree, Tia C. M. & Jacobs, L. (2014). Can you save me?: Black Male Superheroes in Films. Spectrum: A Journal on Black Men. 3(1), 1-24
Jacobs, L.; Tyree, T. & Clemons, D. (2013). The Construction of Femininity, Race and Sexuality in Alcohol Advertisements in South African and American Women Magazines. Gender and Behavior, 11(2), 5788-5803.
Tyree, Tia C. M. (2013). Using Social Media and Developing Social Media Courses. In K. Langmia, T. Tyree, P. O’Brien, & I. Sturgis, (Eds). Social Media: Pedagogy & Practice. University Press of America: Lanham, MD.
Tyree, Tia C. M. (2013). Using Twitter to Assist Students in Writing a Concise Nutgraph, In S. Ferris, H. Wilder & W. Paterson (Eds.), The Plugged-In Professor: Tips and techniques for teaching with social media. Woodhead Publishing: Cambridge.
Tyree, Tia C. M. (2013). Contemporary Representations of Black Females in Newspaper Comic Strips, In S. Howard & R. Jackson II (Eds.), Black Comics: Politics of Race and Representation. Michigan: University of Michigan Press.
Tyree, Tia C. M. (2012). Gender and Sexuality Representations in Hip Hop. Teaching Media Quarterly, 1(3).
Tyree, Tia C. M. Byerly, C. & Hamilton, K. (2012). Representations of (New) Black Masculinity: A news making case study. Journalism: Theory, Practice & Criticism.
Tyree, Tia C. M. (2011). African American Stereotypical Characters in Reality Television, Howard Journal of Communication, 22(4): 394-413.
Tyree, T. & Krishnasamy, A. (2011). Bringing Afrocentricity to the Funnies: An Analysis of Afrocentricity within Aaron McGruder’s The Boondocks. Journal of Black Studies, 42: 23-42.
Tyree, Tia C. M. (2009). Lovin’ Momma and Hatin’ on Baby Mama: A Comparison of Misogynistic and Stereotypical Representation in Songs about Rappers’ Mothers and Baby Mamas. Women and Language, 32(2), 49-58.
Tyree, Tia C. M. Expert Source. Megan Thee Stallion and the Catch-22 for Black women who seek justice. 19th News. December 2022.
Tyree, Tia C. M. Expert Source. Black people use Facebook more than anyone. Now they're leaving. USA Today. December 2021.
Tyree, Tia C. M. Expert Source. COVID on campus: A look into the pandemic's effect on future PR pros. PR Week. August 2021.
Tyree, Tia C. M. Expert Source. A Black Creator Made a Video About His Trauma. TikTok Turned It Into a Joke. Rolling Stone. May 2021.
Tyree, Tia C. M. Special Guest. Musings with Jo Muse. March 2021.
Tyree, Tia C. M. Expert Source. Biden's first news conference offers opportunity — and risk. NBC News. March 2021.
Tyree, Tia C. M. Expert Source. “There shouldn't be a difference': TikTok creators say app's racial inequities persist, Yahoo!life. February 2021.
Tyree, Tia C. M. Guest. The Doorstep: TikTok & the Normalization of Protests Around the World, with Dr. Tia C. M. Tyree, January 2021.
Tyree, Tia C. M. Expert Source. After three years of Me Too Movement, Welcome Act two - Turn words into action? Independent. October 2020.
Tyree, Tia C. M. Expert Source. Can Celebrity Activism Campaigns on Social Media Actually Make a Difference? Here's What an Expert Thinks. Time. September 2020.
Tyree, Tia C. M. Expert Source. Celebrities Engaging in Social Media Activism. NBCLX, September 2020.
Tyree, Tia C. M. Expert Source. Megan Thee Stallion's Creation of the Savage Feminist Was a Much-Needed Cultural Reset. Pop Sugar. June 2020.
Tyree, Tia C. M. Guest. Claiming Media Space for Women of Color with Dr. Tia C. M. Tyree. Most Popular Podcast with Adrienne Trier – Bieniek. January 2020.
Tyree, Tia C. M. Expert Source. A $98 Silk Nightcap Draws Comparisons To Sleep Bonnets, Claims Of Cultural Appropriation. NBC News. July 2019.
Tyree, Tia C. M. Expert Source. 1619-2019: From Trauma to Triumph – A brief history of black hair braiding and why our hair will never be a pop culture trend. BET, August 2019.
Tyree, Tia C. M. Expert Source. Beyonce and her history making Vogue cover (Radio Satellite Tour). Canadian Broadcasting Company Syndication, August 2018.
Tyree, Tia C.M. Expert Source. Donald Glover, the performer holding a mirror to America, Financial Times, May 2018.
Tyree, Tia C. M. Expert. Source. The Rise of the Rap-tor: Inside Hip-Hop’s Complicated Relationship With Hollywood, Complex, May 2018.
Tyree, Tia C. M. Expert Source. From the Met Gala to ‘Insecure’ and ‘Atlanta,’ what happens when the nuances of black women’s hair care are celebrated?, The Undefeated, May 2018.
Tyree, Tia C. M. Expert Source. Online game to players: Don't touch black people's hair, Associated Press, December 2017.
Tyree, Tia C. M. Expert Source. Master Class: Howard University Professors Drop Real-World Knowledge, Capitol Standard, July 2017.
Tyree, Tia C. M. Expert Source. Beyoncé’s 'Lemonade' album but a sip of her evolving feminist story, USA Today, February 2017.
Tyree, Tia C. M. Expert Source. Howard Homecoming An 'Epic' Piece of HBCU Identity For Students, Alumni, WAMU 88.5 FM, October 2016.
Tyree, Tia C. M. Expert Source, Sporadic Crawls to the Abyss: Surveying the Landscape of Blacks in the Mass and Social Media, Howard Magazine, Summer 2016.
Tyree, Tia C. M. Expert Source, Beyonce’s Super Bowl Performance, BBC – 1 (About 50:40). (UK Domestic Channel), February 2016.
Tyree Tia C. M. Expert Source, Can 'Underground' Break Free of the Slave Narrative's Traditional Tropes? Vice, March 2016.
Tyree, Tia C. M. Guest, History and the Importance of Teaching at HBCUs. Taboo Talk, June 2015.
Tyree, Tia C. M., Expert Source, 'Selma' Movie Release, #BlackLivesMatter Debate Inspires Hope For More Media Diversity, International Business Times, January 2015.
Tyree, Tia C. M. Expert Source. Relevance of HBCUs Today and HBCU Experience - The Book Discussion, December 2014.
Tyree, Tia C. M. Expert Source. Blacks, Hispanics have doubts about media accuracy, Associated Press, September 2014.
Tyree, Tia C. M., Expert Source, Howard University students pump up Weather Service’s “Beat the Heat” campaign. Washington Post. June 2014.
Tyree, Tia C. M. and Cathcart, C., Guests, INNERView, HCBU Experience – The Book, H.U.R. Voices Sirius/XM Channel 141, February 13-17, 2012.
Tyree, Tia C. M. and Cathcart, C., Guests, The Michael Eric Dyson Show, HCBU Experience – The Book, Various radio outlets, January 16-22, 2012.
Tyree, Tia C. M. and Bennett, Jabbar, Expert Commentary, The State of HBCUs, WEAA 88.9 FM, November 11, 2011.
Tyree, Tia C. M., Expert Commentary, Stereotypes in Tyler Perry Films, Sveriges Radio, March 12, 2011.
Tyree, Tia C. M., Expert Commentary, PR Crisis in Nation’s Capitol: Vincent Gray and Sulaimon Brown, WHUR’s Insight Segment of The Daily Drum with Harold Fisher, March 7, 2011.
Tyree, Tia C. M., Expert Commentary, Lessons for the Future: Universities and Social Media, PRWeek, August 2009.
Tyree, Tia C. M., Expert Commentary, BET Struggles to Relate with Black Viewers. Morning Edition, National Public Radio, May 2008.
Tyree, Tia C. M., Demonstrating Diversity Online. This Week on IAOCblog.com, International Association of Online Communicators, May 2006
Tyree, Tia C. M., Over 30 and Single: A Social, Professional and Financial Outlook, Sister’s Circle, WEAA 88.9 FM, January 11, 2004