Biography

Prof. Parks earned a graduate degree from Harvard University and a bachelor’s degree from the University of Notre Dame.

Bringing a strong mix of intuition, emotional intelligence, and a studied approach to all Prof. Parks does, Pat has dedicated an entire career to building expertise in performance and executive coaching, leadership development, branding, creative consulting (Music and TV), multi-cultural and global team development, team building, performance management, diversity, equity, inclusion, and belonging, profiling/assessment, general management, and functional benchmarking.

Prof. Parks has done production work/creative consulting for television networks: BET (UNCF: An Evening of Stars/segment production), NBC, as well as many other projects. Prof. Parks was tapped to host a TV pilot that aired on the CW Network and was shopped to the Game Show Network (GSN).  

In 2022, Prof. Parks developed a coaching program for up and coming BIPOC and LGBTQIA+ artists and artist managers attempting to gain greater impact in country music. This program was developed for the Equal Access Program in partnership with mTheory (an artist development, marketing, and strategy organization for artist managers) and Paramount (Country Music TV/CMT). 

Most recently, Prof. Parks brought the Wasserman Music Entertainment Accelerator to Howard University that featured classes with agents, tour managers, business managers, festival founders, promoters, music publishing executives, music label executives, and film & television production company leaders. Universal Music Group, William Morris Endeavor, United Talent Agency, Warner Music, Soundcloud, and a host of A-list organizations had facilitators in the Accelerator. JustBlaze and Pink Sweats were among the artists that participated in the program as well. This Accelerator has placed students in summer internships in LA, NYC, Chicago and Nashville to date.

Additionally, Prof. Parks was the Curriculum Specialist on Ulta Beauty's inaugural MUSE Accelerator. The MUSE Accelerator supports BIPOC beauty brands as they prepare to launch and thrive in retail. It educates, inspires and supports diverse leaders, founders and entrepreneurs with time, resources and mentorship for retail readiness. 

Prof. Parks also supports corporate clients, celebrities, as well as Public Relations and Marketing firms with brand strategy, brand development, archetyping, social media strategy, media pitching, media training, and market research. Prof. Parks supported a top speaker’s bureau with company strategy, technology advisement/consulting, and brand strategy and brand partnership strategy. The agency represents a roster of talent that includes Gabrielle Union, Angela Rye, Dr. Henry Louis Gates, Jr., Iyanla Vanzant, Bakari Sellers, Tina Lifford, Dr. Cornel West, Tamika Mallory, Hill Harper, and many other notable thought leaders in their respective fields. Pat presented “Hyperlocal to Global: How to build brand cultural relevancy & hegemony” at Social Media Week (SMWi)—an international Social Media conference. 

Prof. Parks has worked with many Fortune 500 and FTSE 100 companies as well as SMEs to include but not limited to Ulta Beauty, Diageo (Red Stripe, Ciroc, Guinness, Jose Cuervo, etc.), NBC Universal, Paramount (CMT), Campari, and the National Football Association (NFL). In terms of companies beyond the entertainment and lifestyle space, Prof. Parks has worked across several organizations such as the Royal Bank of Scotland, HSBC, Sagicor Group Jamaica, First Caribbean International Bank, Scotiabank, Chicago Stock Exchange, United States Department of Defense (Working Capital Fund), Rio Tinto, Brambles Ltd., Axel Johnson, Cadbury, British Airways, Tesco, American International School of Kingston, Astra Zeneca, and Merck among others. 

Prof. Parks works primarily at senior levels with members of the executive committee, board chairs, chief executive officers, vice presidents and select high potential executives. Prof. Parks has also consulted to the staff and boards of nonprofits including the National Civil Rights Museum and the Memphis Grizzlies Foundation. Prof. Parks has supported various corporate teams in unpacking unhealthy dynamics and behaviors that stymie decision-making and problem-solving at the executive team and board level. Prof. Parks has worked and supported projects in Europe, North America, South America, Central America, Asia, India, and across the Caribbean.  
 
During Pat's tenure as an Executive Coach and Senior Consultant at a business psychology firm headquartered in London, England, Prof. Parks grew the relationships and commercial strategy for Latin America and the Caribbean markets—leading to the opening of offices in São Paulo and Mexico City.   Prof. Parks has also worked for IBM Business Consulting Services (formerly PricewaterhouseCoopers/PwC) in the Strategy & Change practice area.  During George W. Bush's Administration, Prof. Parks worked as a leadership analyst and profiler for the Central Intelligence Agency (CIA). At the CIA, Prof. Parks worked across several divisions in the Directorate of Intelligence including the Medical and Psychiatric Analysis Center (MPAC) and was also a member of the diversity council for the Directorate of Intelligence.  
 
Prof. Parks also created a talent management collective that teaches breakthrough to corporate executives and professional athletes across the globe. To this end, Prof. Parks utilizes conventional and non-conventional diagnostic assessments and experiential learning experiences to unleash breakthrough ideas, talents, and results for their clients. In many instances, Pat leverages relationships with world-class pro athletes to co-facilitate many of these experiential sessions. This approach heightens participant engagement and accelerates necessary behavioral changes for breakthrough results.

Prof. Parks is a co-founder of the Keepers of 306, an action initiative of the National Civil Rights Museum. Prof. Parks currently serves on the Harvard Black Alumni Society (HBAS) as the Alumni Relations Director. Prof. Parks also serves on the Black Alumni Board of Notre Dame (BAND) as the Student Relations Director. 

Prof. Parks teaches in the Arts Management, Production, and Administration area. Prof. Parks teaches several courses to include  Human Resource Management; Leading in a Changing Society; Intro to Finance Management; Diversity, Equity, Inclusion & Belonging; and The Arts & Innovation.

Prof. Parks was recently selected as an Associate Review Editor for At the Cutting Edge. At the Cutting Edge is an international, peer-reviewed, digital journal that fosters research, vigorous discourse, and critical analysis through an African Diasporic cultural perspective. At the Cutting Edge publishes articles and manuscripts that disrupt the mundane, and introduces new thought, arts, theories, histories, frameworks, and novel interdisciplinary discussions.   

Prof. Parks is currently working on a book entitled Coming to the Stage