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Kapriatta Jenkins, PHD


  • Marketing
  • School of Business


Dr. Kapriatta Jenkins is a native of Clinton, MS. She received a Bachelor of Arts in Advertising and a Master of Science in Sport Management from The University of Southern Mississippi. She then received a Doctorate of Philosophy in Communication, Culture, and Media Studies from Howard University. Dr. Jenkins has had a career as a marketing coordinator and brand analyst. Her work background also includes graphic design and social media management. 

Dr. Jenkins's research interests include digital media, marketing, and communication. Specifically, she has analyzed the effect of digital media on Black athletes and how health organizations market to youth. She also has some research in pedagogy and Black students. She is particularly interested in how media and marketing strategies impact underrepresented communities. 



Business Communication

Principles of Marketing