Doctor of Philosophy (Ph.D.)
Marketing and International Business
New York University
1992
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Faculty
Faculty
Denver D'Rozario, Ph.D. ( He/Him)
Professor
Department/Office
- Marketing
School/College
- School of Business
Biography
Denver D'Rozario, Ph.D., is a professor of marketing in the department of marketing at the Howard University School of Business. He has been at Howard University since the Fall of 1996. He has a Bachelor’s degree in Chemical Engineering from the University of Madras (1983), an MBA from Illinois State University (1987) and a Ph.D. from the Leonard N. Stern School of Business, at New York University (1992). From the Fall of 1990 to the Fall of 1996, he was an assistant professor of marketing in the Fox School of Business and Management at Temple University. His research interests include international (cross-cultural) marketing, ethnic marketing, nostalgia-based marketing, the use of dead celebrities in marketing and psychometric issues in marketing, among other areas. He has won several competitive teaching awards as well as several competitive research and teaching grants and fellowships.
D'Rozario, has published over 50 papers in various Journals, including the Atlantic Marketing Journal, Journal of Advertising, Journal of Consumer Marketing, Journal of Consumer Psychology, Journal of Customer Behaviour, Journal of Global Scholars of Marketing Science, Journal of Macro-Marketing, Journal of Marketing Management, Journal of Public Policy and Marketing, and Psychology and Marketing, among other Journals, and various conference, colloquia and symposia proceedings, including, Advances in Consumer Research, the American Marketing Association’s Summer Educators’ Conference Proceedings, the Marketing and Public Policy Conference Proceedings and the Academy of International Business’ Annual Conference Proceedings, among others. He has done consulting work for several Companies, Non-profit Organizations and Federal Government Agencies, including the Ford Motor Company, the Defense Department and the Social Security Administration, among others.
He has been quoted in several news media, including ABC (Channel 7 News), Bankruptcy News, BET’s National News, BlackEnterprise.com, Business Mirror, CNN.com, CNN Business, Cuepoint, The Dispatch, Educational Games Research, Fox 5 News (San Diego), KESQ News, KTLA 5 News, Les Echos, Los Angeles Times, Minnpost.com, NBC (Channel 4 News), News Channel 21, New York Daily News, Nine News (Australia), Radio W4WN, The Guam Daily Post, The Guardian, The Wall Street Journal, The Washington Examiner, The Washington Informer, The Washington Times, Time.com, Toronto Star, Washington-Times Reporter and WNDU.com, among others.
Education & Expertise
Education
Master of Business Administration (M.B.A.)
Business Administration
Illinois State University
1987
Bachelor of Science (B.S.)
Chemical Engineering
University of Madras
1983
Expertise
Marketing
International (Cross-Cultural) Marketing
Ethnic Marketing
Nostalgia-Based Marketing
The Use of Dead Celebrities in Marketing
Public Policy Issues in Marketing
Psychometic Issues in Marketing
Retail Redining
Academics
Academics
Brand Management (MBA)
Consumer Behavior
Marketing Planning & Strategy
Marketing Strategy (MBA)
Featured News
Featured News
Read: The Washington Informer | Companies Should End Job Interview Process, Psychologist Says
Read: Peoria Journal Star | Inside the rush to monetize Kobe Bryant's death
Read: The Wall Street Journal | An ‘It Bag’ That Broke Fashion’s Rules
Read: DCist | Shoppers Are Still Flocking To Tysons, Despite The Pandemic And ‘Death Of Malls’
Read: The Guardian | Bruce Lee, Audrey Hepburn and the ethics of digital necromancy
Read: Time | Digital Necromancy: Advertising with Reanimated Celebrities
Publications and Presentations
Publications and Presentations
The emerging market for “Delebs”(dead celebrities)
The market for dead celebrities (“Delebs”) is large and growing. According to recent estimates, it is now worth $2.25 billion in annual licensing and royalty revenues. The practice is now so prevalent that Forbes began its annual ranking (in 2001) of the post-mortem earnings of the “top-earning dead celebrities”. In this paper, we examine this practice.
The history and evolution of the market for ‘Delebs’(dead celebrities)
The history and evolution of the market for ‘Delebs’(dead celebrities)
In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013).