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Abhijit Roy

Abhijit Roy

Associate Professor & Chair, Dr. John E. Jacob Endowed Professor

  • Marketing
  • School of Business


Abhijit Roy is Associate Professor & Chair of the Marketing Department, and the Dr. John E. Jacob Endowed Professor of Marketing, at Howard University.  Between 2014 and 2018, he was the William and Elizabeth Burkavage Fellow in Business Ethics & Social Responsibility at the University of Scranton where he served as a Professor from 2006 to 2023.  He has a Doctorate in Marketing from Boston University, a MBA and an MS from the University of Arizona and an undergraduate degree in Mechanical Engineering from the National Institute of Technology, Allahabad, India. He has nearly forty years of teaching experience - at institutions such as Boston University, University of Arizona, University System of New Hampshire, Loyola University Maryland, and the University of Scranton.  

Dr. Roy’s papers have been published and featured by journals such as Journal of International Business Studies, ,Journal of International Marketing, Journal of Business Research, International Business Review, Journal of Public Policy and Marketing, International Business Review, Industrial Marketing Management, Business Horizons, Journal of Research for Consumers, Business Horizons, Journal of Teaching in International Business, Journal of Business to Business Marketing, Journal of Database Marketing, Journal of Consumer Marketing, Journal of Marketing Education, Journal of Direct Marketing, Journal of Product and Brand Management, Journal of Services Marketing, International Journal of Sustainable Society, Annual Editions in Marketing - 1995/1996 and 1998/1999, Encyclopedia of Business Ethics and Society, Encyclopedia of Advertising, Encyclopedia of Business in Today's World and the Encyclopedia of Popular Culture. He has presented his research at many conferences including the American Marketing Association Educators' Conference, American Association for the Advancement of Science, Academy of Advertising Conference, the Annual Direct Marketers' Conference, Marketing and Public Policy Conference, International Conference on Research and Advertising, Macro-marketing Conference, Economic and Business History Conference and the Society of Applied Sociology Conference, amongst others.

Dr. Roy is currently the Book Review Editor for the Journal of International Consumer Marketing and has served on the Academic Advisory Board for Roundtable Viewpoints: International Business and is currently on the editorial boards of Journal of Nonprofit & Social Sector Marketing Journal of Communications Management, and the Journal of E-Adoption and has served on the editorial board of Industrial Marketing Management and the Journal of Marketing and Management Research in the past. He was the Director of the Small Business Program at Plymouth State University. He is also the co-author of Taking Sides: Clashing Views on Controversial Issues in Marketing, published by McGraw-Hill (2001), and also served as the Subject Content Expert for Marketing for their on-line e-marketing publication, Powerweb, for which he was a finalist of the 2003 Innovation in Teaching Competition Award given by the Society of Marketing Advances. He was a finalist for the best paper award from the Journal of Marketing Education in 2005, and won the outstanding research award from the International Institute for Business and Finance in 2007. In 2013, his coauthored case, "Modernizing Dharavi:If you build, will they come?" was a runner up in the Oikos Case Writing Competition for Sustainability Practices.

He teaches courses in Digital Marketing, Marketing Management and Strategy, International and Global Marketing, Social Innovations and Entrepreneurship, Consumer Behavior, Marketing Research, and Integrated Marketing Communications. His research interests are in the domain of marketing and society issues- recent papers have included papers on marketing ethics and public policy, marketing to and through associations, affinity marketing, greening the supply chain and marketing education.

Prior to his career in academia, he had worked as an Engineering Officer for Simon Carves Ltd., a multinational firm in India. Between 2005 and 2008, he was an evaluator for Del Exchange, an intranet for businesses in Delaware for the US Department of Commerce, Technology Opportunities Program. Outside of work, his hobbies include badminton, tennis, hiking and spending time with his family.  

Education & Expertise


Doctorate of Business Administration

Questrom School of Business, Boston University


Marketing Research
Eller College of Management, University of Arizona


Operations Management
Eller College of Management, University of Arizona


Mechanical Engineering
National Institute of Technology, Allahabad, India


Marketing & Public Policy

Affinity & Associations Marketing

Digital Marketing & IR 4.0

Multicultural & Cross-cultural Marketing

Marketing to Vulnerable Populations

Business & Marketing History

Global Marketing

Humanitarian Engineering

Marketing & Business Education

Nonprofit & Public Sector Marketing



Digital Marketing

Consumer Behavior

Marketing Research

Marketing Management

International Marketing

Responsibility, Sustainability, & Justice & Marketing




Marketing & Public Policy, Marketing to Vulnerable Populations, Digital Marketing & IR 4.0, Multicultural & Cross-Cultural Marketing, Business & Marketing History, Affinity & Associations Marketing, Societal Well-being & Marketing, Marketing History



Book Review Editor, Journal of International Consumer Marketing

Editorial Review Board, Journal of Nonprofit & Public Sector Marketing

Editorial Review Board, Journal of Communication Management

Editorial Review Board, Journal of E-Adoption

Related Articles

1. Roy, A., Bakpayev, M., Boninsegni, M. F., Kumar, S., Peronard, J. P., & Reimer, T. (2023). Technology-enabled well-being in the era of IR4. 0: marketing and public policy implications. Journal of Consumer Marketing, 40(4), 431-444.

2. Xu, L., Roy, A., & Niculescu, M. (2023). A dual process model of the influence of recommender systems on purchase intentions in online shopping environments. Journal of Internet Commerce, 22(3), 432-453.

3. Xu, L. and A. Roy (2022). “Cashback as Cash Forward: The Serial Mediating Effect of Time/Effort and Money Savings” Journal of Business Research, 149 (October), 30-37.

4. Van Steenburg, E., N.A. Anaza, A. Barrios, A.R. Duetsch, M.P. Gardner, P. Priya, A. Roy, A. Sivaraman, and K. Taylor (2022) “The New World of Philanthropy: How Changing Public Policies affect Nonprofits, Journal of Consumer Affairs, 56(3) 1079-1105.

5. Boninsegni, M., A. Roy, M. Bakpayev, S. Kumar, J. P. Peronard, and T. Reimer (2022). “Opportunities and Threats to Consumer Well-Being in the Age of Fourth Industrial Revolution (IR 4.0) Technologies” Digital Policy, Regulation, & Governance,2, 93-105

6. Roy, M., and A. Roy (2021). “The Rise of Interdisciplinarity in Engineering Education in the Era of Industry 4.0: Frameworks and Pedagogical Approaches,” IEEE Engineering Management Review Vol. 49 (3), 56-70.

7. Goll, I., and A. Roy (2021). “The Influence of Human Rights Indicators on Foreign Direct Investment (FDI)," International Journal of Business and Globalization Vol. 29, 1,1-17.

8. Roy, A. (2020). “Studying Positioning and Repositioning of Brands Using Multi- Dimensional Scaling (MDS)” Journal of Education for Business Vol. 95 Issue 1, pp.53-58.

9. Roy, M., and A. Roy (2019). “The Nexus of Internet of Things (IoT) and Big Data: Roadmap for Smart Management Systems (SmgS) IEEE Engineering Management Review (June),Vol. 47, no. 2, pp. 53-65.

10. Roy, A. (2018). “Dwarkanath Tagore as a pioneering entrepreneur of India: his use of the integrated marketing approach in partnerships with British enterprises” Journal of Historical Research in Marketing (JHRM) (May), 10 (3), 262-279.