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Faculty
Faculty

Dana Williams-Johnson, Ph.D.

Assistant Professor

  • Marketing
  • School of Business

Biography

Dana Williams-Johnson, Ph.D., is an assistant professor in the Department of Marketing at the Howard University School of Business. A scholar of communication and digital media, she brings an interdisciplinary background spanning marketing, journalism, publishing and communications. She earned a doctorate in communication, culture and media studies from Howard University, a Master of Professional Studies in publishing from The George Washington University and a Bachelor of Arts in journalism from Howard University. Her work examines the ways digital media shape culture, identity and society, with particular attention to the experiences and representation of marginalized communities.

Williams-Johnson's research explores misinformation and hate speech in online spaces, race and feminism in social media, and the broader social impact of digital platforms. Her scholarship considers both the challenges and opportunities created by online communities, examining how racism and other forms of marginalization manifest in digital spaces. Her research has been published in academic books and journals, including work examining COVID-19 misinformation, online hate speech, Black women's experiences and race in social media. Her professional experience includes serving as director of content strategy management at the National Association of Home Builders and assistant director of student activities at American University, where she advised student media organizations and developed publications and marketing materials.

Education & Expertise

Education

Doctor of Philosophy (Ph.D.)

Communications, Culture and Media Studies
Howard University
Projected 2023

Master of Professional Studies (M.P.S.)

Publishing
The George Washington University
2008

Bachelor of Arts (B.A.)

Communications
Howard University
2000

Areas of Expertise

Marketing

Specialty Areas: Disinformation, Misinformation, Race and social media, Digital communities, Feminist studies

Academics

Academics

Advanced Digital Marketing

Business Communications

Business Problem Solving

Digital Marketing (graduate level)

Publication Management

Social Media Marketing

Research

Research

Funding

My research interests include: the impacts of misinformation and hate speech in online spaces, race and feminism in social media, and the societal impact of social media. My goal is to not only examine the impact that racism in online spaces has on society but to also celebrate the joy of marginalized populations and how they utilize social media to share their experiences and beauty online. 

Accomplishments

Accomplishments

Howard University School of Business Excellence in Teaching Awards, 2024

Featured News

Publications and Presentations

Publications and Presentations

Infodemic and Misinformation on YouTube about COVID-19

Infodemic and Misinformation on YouTube about COVID-19

In a report, The World Health Organization (WHO)(2021) claims that in the first three months of the pandemic outbreak, 6,000 people were hospitalized, and 600 died due to misinformation about COVID-19. The WHO defines that as an infodemic, online and offline information,“an overabundance of online and offline information. Various COVID-19-related misinformation spread on social media during the early days of the pandemic. Misinformation about the origin of the COVID-19 virus, treatment and prevention, and vaccination resistance (Himelein-Wachowiak et al., 2021; Kouzy et al., 2020; Shahi et al., 2020) have shaped the public’s views of and response to the global pandemic. Misinformation can be deadly and seriously affect how the public reacts to pandemics and global health events (WHO, 2020). According to Zarocostas (2020), in a 30-day circle, 361 million COVID-19-related videos would be uploaded on YouTube, and 20,000 articles have been published since the beginning of the pandemic. More than 550 million tweets included various terms of COVID-19 or pandemic. This abundance of information is problematic when global health leaders try to stop the pandemic. Infodemics have created obstacles and extra burdens for people to find reliable sources. Bombarded by infodemics and misinformation, people are “emotionally drained” and develop anxiety and depression symptoms, and it affects the fighting of the pandemic negatively (Adekoya and Fasae, 2022; Shao et al., 2021).

Content Analysis of Selective WHO-Affiliated Member Countries’ COVID-19 Vaccination Messages on Twitter Targeting Young Adults

Content Analysis of Selective WHO-Affiliated Member Countries’ COVID-19 Vaccination Messages on Twitter Targeting Young Adults

This chapter examines how World Health Organization member countries use Facebook, Twitter, and Instagram to promote vaccination information and how audiences respond to the messages. The study provides insights into how global youth use social media platforms during public health crises. After viewing the advertisements, surveys administered to watchers show that less than 56% of the viewers recalled the flu campaign advertisement. Previous research has shown various responses to vaccine campaigns.

Double consciousness

Double consciousness 

This publication explains what the term double consciousness means. Double consciousness refers to the conflicting feelings experienced by marginalized groups in a discriminatory society. The practice sections help in identifying scenarios in the workplace that can contribute to these feelings of unease that people of color may have.

CONFERENCE PRESENTATIONS

Williams-Johnson, D. (2021, March 24-28). “The Impact of Sheltering in Place on Single Black Women During a Pandemic” [Conference presentation]. Eastern Communication Association 2021 Annual Conference, Virtual Conference, United States. 

Williams-Johnson, D. (2021, May 27-31). “Black Lives Matter: Fear and Protest” [Conference presentation]. International Communication Association Annual Conference 2021, Virtual Conference.

Williams-Johnson, D. (2021, November 18-22). "How Knitting Became White: Analyzing 75 Years of Vogue Knitting Magazine Covers". [Conference presentation]. National Communication Association Annual Conference 2021, Seattle, Washington, United States. 

Williams-Johnson, D. (2022, April 7-10). “COVID-19 Infodemic and the Impact of Misinformation on YouTube” [Conference presentation]. Eastern Communication Association Annual Conference 2022, Philadelphia, Pennsylvania, United States. 

Williams-Johnson, D. (2022, May 26-30). “How New Racism Masks Hate Speech Online” [Conference presentation]. International Communication Association Annual Conference 2022, Paris, France.

Multimedia

theGrio | Major Brands Fail To Fairly Compensate Black Influencers

Influencer marketing has become an industry that’s projected to rake in $13.8 billion this year. But much like many other industries, Black influencers have not been paid their fair share. According to a new study by the MSL Group and the Influencer League, white social media influencers earn 35% more than Black influencers on average. Dana Williams-Johnson, professor of social media and marketing at Howard University, joins Charles Blow on “Prime” to discuss.