Doctorate of Business Administration (D.B.A.)

Marketing
Questrom School of Business, Boston University
2002

Master of Science (M.S.)

Marketing Research
Eller College of Management, University of Arizona
1989

Master of Business Administration (M.B.A.)

Operations Management
Eller College of Management, University of Arizona
1986

Bachelor of Engineering (B.E.)

Mechanical Engineering
National Institute of Technology, Allahabad, India
1982

Marketing & Public Policy

Affinity & Associations Marketing

Digital Marketing & IR 4.0

Multicultural & Cross-cultural Marketing

Marketing to Vulnerable Populations

Business & Marketing History

Global Marketing

Humanitarian Engineering

Marketing & Business Education

Nonprofit & Public Sector Marketing

Digital Marketing

Consumer Behavior

Marketing Research

Marketing Management

International Marketing

Responsibility, Sustainability, & Justice & Marketing

Book Review Editor, Journal of International Consumer Marketing

Editorial Review Board, Journal of Nonprofit & Public Sector Marketing

Editorial Review Board, Journal of Communication Management

Editorial Review Board, Journal of E-Adoption

Technology-enabled well-being in the era of IR4.0

Technology-enabled well-being in the era of IR4.0: marketing and public policy implications in Journal of Consumer Marketing, 40(4), (pp. 431-444).

Technological progress and the advancement of the 4th Industrial Revolution (IR 4.0) are well underway. However, its influence on the transformation of core sectors from the perspective of consumer well-being remains under-explored. Seeking to bridge this gap in the marketing and public policy literature, this study aims to propose a conceptual framework to explicate how data-driven, intelligent and connected IR 4.0 technologies are blurring traditional boundaries between digital, physical and biological domains.

A Dual Process Model of the Influence of Recommender Systems on Purchase Intentions in Online Shopping Environments

A Dual Process Model of the Influence of Recommender Systems on Purchase Intentions in Online Shopping Environments in Journal of Internet Commerce, 22(3), (pp. 432-453).

Whereas much research has looked at how recommendation systems influence online purchase intentions, this article illustrates the dual process model by which they occur. Using two studies, we fill the research void in interactive marketing by demonstrating how the dual processes of social proof and risk avoidance mediate the impact of recommendation labels on consumer decision-making contingent upon their level of involvement.

Cashback as Cash Forward: The Serial Mediating Effect of Time/Effort and Money Savings

Cashback as Cash Forward: The Serial Mediating Effect of Time/Effort and Money Savings in Journal of Business Research, 149 (October), (pp. 30-37).

Cashback shopping has proliferated in the modern retailing landscape. Intuitive thinking may imply that cashback payment drives shoppers to patronize cashback sites; however, this research provides a counterintuitive explanation. Using a field study and a lab experiment, this research demonstrates that cashback (vs. regular) shopping increases online shoppers’ time/effort saving perceptions, enlarges their monetary saving perceptions, and the time/effort and monetary saving perceptions in turn, boost their online expenditure and shopping frequency. This work reveals that cashback shopping removes the cost of time and the cost of money in a price search and thus represents a more advanced shopping model that allows consumers to enjoy the shopping journey. Based on the findings, online retailers should consider integrating price search functions in their website design and emphasizing time-saving rather than money-saving in their marketing communications.

The new world of philanthropy: How changing financial behavior, public policies, and COVID-19 affect nonprofit fundraising and marketing

The new world of philanthropy: How changing financial behavior, public policies, and COVID-19 affect nonprofit fundraising and marketing in Journal of Consumer Affairs, 56(3) (pp. 1079-1105).

In keeping with the transformative consumer research movement, the present study provides a conceptual framework for the state of nonprofit fundraising amid the challenges associated with changes in financial behavior and public policy, coupled with the effects of the global pandemic. Marketing strategies for fundraising success are presented to aid nonprofits going forward and serve societal interests.

Opportunities of and Threats to Consumer Well-Being in the Age of Fourth Industrial Revolution (IR 4.0) Technologies

Opportunities and Threats to Consumer Well-Being in the Age of Fourth Industrial Revolution (IR 4.0) Technologies in Digital Policy, Regulation, & Governance, 2, (pp. 93-105).

Fourth Industrial Revolution (IR 4.0) technologies have strong potential to affect consumer well-being, positively or negatively, so the current paper aims to review potential opportunities and threats that these technologies represent for consumers in several core economic sectors: health care, education, financial services, manufacturing and retailing.

The Rise of Interdisciplinarity in Engineering Education in the Era of Industry 4.0: Frameworks and Pedagogical Approaches

The Rise of Interdisciplinarity in Engineering Education in the Era of Industry 4.0: Frameworks and Pedagogical Approaches in IEEE Engineering Management Review Vol. 49 (3), (pp. 56-70).

With the advent of the fourth industrial revolution, emergence of interdisciplinarity across and beyond engineering fields and how it is likely to influence management practice is being studied in this article. During the exploration and progression of knowledge from the 15th to 18th centuries, there was no established boundaries for disciplines, and scholars made simultaneous contributions in many knowledge domains. With the evolution of the first two industrial revolutions, a growth of specialization in engineering field of expertise began emerging in the 19th century. The second half of the 20th century saw the rise of the silos in engineering due to the requirement of disciplinary specializations. Advanced technologies such as personal computers and internet served as a major catalyst in accelerated growth in depth and breadth of knowledge in respective engineering discipline during the third industrial revolution. From a pedagogical perspective, two distinct types of interdisciplinary approaches are identified: 1) evolution of hybrid fields combining two or more existing fields, and 2) bolstering of existing fields with infusion of technological knowledge. Inclusion of emerging technologies such as artificial intelligence, Internet-of-Things, and robotics will also be discussed. Examples such as smart cities, smart manufacturing, and innovations in the medical and health sectors will be used to demonstrate pedagogical approaches. The implications for management practice and three specific recommendations for managers in implementing interdisciplinarity are finally offered.

The Influence of Human Rights Indicators on Foreign Direct Investment (FDI)

The Influence of Human Rights Indicators on Foreign Direct Investment (FDI) in International Journal of Business and Globalization Vol. 29, 1, (pp. 1-17). 

The study uses cross-sectional data from public sources including the World Bank and UNCTAD for 117 countries. Hierarchical regressions were used to analyse the data. Countries with greater institutional advancement (i.e., those that encouraged voice/accountability and those that contributed to political stability and the lack of violence), as well as those with greater economic (lesser corruption and greater labour freedom) and non-economic human development outcomes (such as opportunities for human rights) were shown to attract greater FDI. Furthermore, countries with greater global competitiveness also attract more FDI for those that are innovation and efficiency driven, but not for those that are factor driven. The managerial and public policy implications are also provided.

Studying Positioning and Repositioning of Brands Using Multi-Dimensional Scaling (MDS)

Studying Positioning and Repositioning of Brands Using Multi-Dimensional Scaling (MDS) in Journal of Education for Business Vol. 95 Issue 1, (pp. 53-58). 

Positioning and repositioning continue to be critical topics in business strategy, and yet a review of current business research syllabi from several institutions showed that very few institutions teach the analytical underpinnings of how perceptual maps can be created using multidimensional scaling and how they should be interpreted. At the outset, the author defines multidimensional scaling and reviews various software packages that are available to create such maps, followed by an overview of a sample assignment. Then the benefits to the students are discussed, followed by extensions in graduate and in online classes as well as the impact and effectiveness of the teaching innovation.

The Nexus of Internet of Things (IoT) and Big Data

The Nexus of Internet of Things (IoT) and Big Data: Roadmap for Smart Management Systems (SmgS) in IEEE Engineering Management Review (June),Vol. 47, no. 2, (pp. 53-65).

The aim of this paper is to show how industries can use Smart Management System (SMgS) to be competitive in the 21st century. Internet of Things (IoT) will be the key to connecting and communicating among different parts of the smart industries using sensor-like devices, and big data will be continuously collected and analyzed to improve performance. The SMgS will generate new possibilities for better product design, improved qualities, agile supply chain, and enhanced customer satisfaction. It will also help industries to achieve lean and sustainable systems with fewer efforts than traditional approaches. We demonstrate how early adopters have already implemented IoT and are currently generating big data.

Dwarkanath Tagore as a pioneering entrepreneur of India

Dwarkanath Tagore as a pioneering entrepreneur of India: His use of the integrated marketing approach in partnerships with British enterprises in Journal of Historical Research in Marketing (JHRM) (May), 10 (3), (pp. 262-279). 

In the past three centuries in India, outsiders have dominated economic fortunes. Yet, for a brief interlude for two decades (i.e. in the 1830s and 1840s), the Bengalis from Eastern India played a dominant role in the modern business sector of the economy as partners of the British. The singular reason behind this phenomenon was the role of Dwarkanath Tagore (DT) in building multiple multiracial business partnerships in a myriad of businesses. This study aims to demonstrate how all of these activities were synthesized in an integrated marketing approach and how DT was the catalyst in forging these partnerships with the British East India Company and other enterprises.